Web Design Blog

Social Networking and Your Website

The importance of integrating your website with today's popular social networking sites, such as Twitter and Facebook, can't be underestimated. It is free publicity and should be taken advantage of. This post will explain how to connect and why it is essential to your web presence.

While Twitter seems to be slowing down in popularity, Facebook continues to grow each and every month. Most new Facebookers are in the age range of 35-50. This simply can not be ignored. More and more people are connecting and sharing their thoughts and experiences. You can take advantage of this by linking your website or business to a Facebook page. Once someone "becomes a fan" of your page on Facebook, all of their friends see that. The exposure can be exponential! Just imagine if someone has 400 friends on Facebook and they like your page, that is 400 more people that can potentially see your page, for free!

You should actually offer your customers who are "fans" of your business special discounts. Imagine if you converted one of their friends into a sale, the discount would pay for itself very quickly, all while gaining more exposure.

Facebook also allows you post information about your business, such as website, phone number, hours of operation and pictures. If used correctly, this can be another portal for traffic to your website. You can post specials on your Facebook page that can allow "fans" to visit and share with other members of the community.

If used correctly, the integration of social networking sites, such as Facebook and Twitter, can be bring new business and traffic to your website for free! BDG Web Design provides this service as well so be sure to ask us about creating and maintaining your Facebook page or ad!